HELLO I'M JONAH KOH
Creative Entrepreneur, Brand Storyteller, Growth Marketer, Multidisciplinary Designer, Matcha Enthusiast 🍵
About Me
Born and raised in California, my creative journey began with customizing sneakers in high school and evolved into launching my own lifestyle brand, Niche Street. With this venture, I was able to combine my desire to design without limitations while learning the ins and outs of bootstrapping an e-commerce fashion brand.
Professionally, I have extensive experience in growth marketing, working with brands like Amazon Fashion, Five Four Group, Young & Reckless and more. My expertise includes paid social, creative direction, brand strategy, and lifecycle marketing developed while managing multimillion-dollar campaigns on platforms such as Meta, Google, and TikTok.
Creatively, I thrive at the intersection of innovation and practicality, inspired by street culture, global trends, and everyday human experiences. My approach emphasizes storytelling, collaboration, and authenticity in designing products, curating brand narratives, and directing creative campaigns. I aim to lead innovative initiatives and contribute meaningfully to the international creative community through impactful and enduring work.
Professional Experience
Founder & Creative Director | Niche Street | 2020 – Present
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Directed brand vision and strategy, leading creative execution across product design, marketing campaigns, and storytelling.
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Successfully launched collections emphasizing unique materials and innovative aesthetics, growing brand visibility and engagement.
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Managed cross-functional creative teams, overseeing content creation and ensuring alignment with overall brand identity.
Social Marketing Manager | Amazon Fashion | 2022 – 2023
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Conceptualized and executed influencer-driven campaigns, significantly enhancing brand perception and consumer engagement.
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Led strategic exploration of emerging platforms and opportunities, identifying approaches for expanding audience reach.
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Collaborated closely with internal creative and production teams, ensuring cohesive and impactful campaign storytelling.
Senior Growth Manager | Metric Theory | 2021 – 2022
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Directed creative strategy for multimillion-dollar advertising campaigns across Meta, Google, and TikTok, optimizing messaging and visual storytelling.
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Developed robust A/B testing frameworks for creative assets, enhancing audience engagement and driving measurable business results.
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Partnered with creative teams to ensure strategic alignment and consistency of brand narratives across digital channels.
Campaign Manager | adMixt | 2017 – 2021
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Managed and performance optimization for digital advertising campaigns, focusing on storytelling that maximized user acquisition.
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Conducted extensive creative testing, refining brand messaging and visual identity to elevate client brand performance.
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Analyzed performance metrics to inform creative direction decisions, enhancing overall campaign effectiveness and ROI.
Education
2013-2017
Psychology & Business Management
University of California Irvine
During my undergraduate degree I developed a passion for consumer psychology in advertising. My studies developed both the hard and soft skills which unlocked agency internships and paved the way for my career in marketing and creative direction. The insights gained studies have greatly influenced my approach to growth marketing, brand strategy, and storytelling.